Tips & Strategies
Being a small business owner, you have probably heard at least one person recommend that you learn SEO (search engine optimization) and use it as an online approach for your business. Most people first look to the internet – either on their smartphones or computers – to find any business or service.
Understanding the need for a website, and that it needs a little work for it to show up on the search engines. Therefore, you spend some time, possibly hiring a web designer and developer, and build a basic website for your business. However, there is a pre-made template to get the website up and going.
Then, not much happened.
In spite of your hard work, the website isn’t “optimized” adequately.
People do not want to deal with all that “SEO junk.” You have heard, search engine optimization takes too much time, is too complicated, hard to understand and doesn’t guarantee significant results. So, the hell with it!
You are not alone. Many small business owners feel this way. They hear about how essential it is, but still, hesitate to get started on their own or hire an agency.
Let’s take a look at a few characteristics of SEO that make newcomers timid about approaching and using it:
1. It Doesn’t Take Magic
SEO is not the enchanted medicine for fast online success and profit. SEO is valuable to your business’s profitability, but it takes time before you’ll see a return on investment.
In business, every approach and campaign must produce measurable, significant ROI. Don’t do it, if it is something that won’t help grow your business. Because the ROI from SEO is slow in arriving, many small business owners feel they don’t need SEO and therefore they don’t see it as a top priority.
Newbies to SEO will invest a lot of time and money into it and are often pissed by the lack of results. This makes many business owners unwilling to begin an SEO campaign and to stick it out for a long period of time.
Results will finally come if this technique is done right. It just won’t be immediate.
SEO is a vital strategy for one’s business and should not be overlooked. Be patient and look for reasonable processes, not magic.
2. It Takes Up Too Much Of My Time
Being new to SEO, it makes one think that this kind of online marketing strategy is a lengthy, complex process that includes many parts.
While there are a lot of aspects to consider when optimizing your website, they don’t need to be and can’t be all done at the same time.
Going back to #1 above, those new to SEO are also often unwilling to start an expensive and time-consuming SEO strategy when it seems that all the work and effort is done for nothing. Again, be patience is key.
There are a couple opportunities for busy business owners attempting SEO. The first is to hand over all the SEO errands and responsibilities to a digital marketing agency. “Hello, SocialPoint24 is one!! Just saying.” Most just simply don’t have the time to do it themselves, of course, you can inform the whole process to an SEO company. This way, time can be spent running your business while the agency oversees the online campaign.
Consult with a professional, like us, about developing your company’s SEO strategy.
The second option, get ready for it, is to tackle the SEO yourself. Don’t start off trying to do every bit of it all, but rather take a piece by piece approach; it a little bit at a time. You will learn SEO, but spend countless hours in the process.
3. SEO is Too Damn Complicated
Many small business owners are new to SEO. A small business owner will think SEO is a complicated, procedural process that is done by a web developer or a “computer robot nerd.” They feel obsolete to use SEO, or even make an effort to learn it.
Anyone can do the fundamentals of SEO. No one needs a background in computer programming or development. Straightforward SEO is not hard to learn and only takes a few hours of learning. When a company is young and new to SEO, it’s in their best interests to only focus on implementing simply a few, fundamental SEO elements and strategies.
Also, many technical elements go into it, as well, and many small businesses are concerned that agencies will try to overwhelm them with all these specific terms and strange claims.
Just explain your concerns and ask plenty of questions, and a good, professional agency will walk you through every part of the strategy.
4. Google Has Penalties? Say What?
Decided to pursue SEO yourself, then you’ll inevitably hear of Google’s SEO penalties. NO? It is true that there are a lot of possible penalties out there for the careless. And doing SEO on your own you may want to read about a safe method to increase rankings, just to find out a month later that this is one of Google’s pet peeves. Changing their minds is a regular occurrence for Google.
SocialPoint24 understands your concerns about this kind of thing, which is why it’s so important to build strategies around the known best practices. This is another reason why many small businesses favor using agencies for this work – as long as they have a long history of providing effective strategies that don’t risk Google’s forever changing wrath. However, don’t count out up and coming agencies. They have to make their start somewhere.
5. Their Brand Looks Funky
Some business owners are unwilling to begin and implement an SEO strategy because they believe doing so would make them look awkward. The owners will read how SEO is used as a questionable strategy to earn and buy traffic.
SEO in the past did earn a bad name for being just that: a cheap, gimmicky way to cheat the search system and buy traffic, it has since transformed. SEO now aims to provide web users with valuable information, not purely tricking search engines.
Fixating on this is easy, and to know what you’re looking for, you can spot the SEO strategies on a website. But over-all, the best SEO practices have moved away from the fixed processes. The technical aspects of SEO should remain unseen. However, the writing and the design should be more directly related to the user experience.
6. Getting Visitors but Not Customers
One of the widely spoken aspects of SEO is keywords. A common method used to run campaigns is keyword research and targeting. You will run into a massive number of related keywords. You will feel overwhelmed with the opportunities by doing it on your own.
But which ones do I put my focus on for SEO strategy?
Learning about keyword analytics and coming up with buyer roles can help you brainstorm which words your website is already ranking for and which ones’ searchers are using to find your website. You can also find keywords based on size, significance, and level of competition.
The more time spent analyzing your site the more patterns found in keywords, the quicker and easier it will be to recognize keywords that mark the audience that is ready to convert from normal traffic to paying customers.
7. Again, It’s Too Damn Complex
You will discover all the aspects that are taken into account to rank websites.
There are more than 200 aspects Google considers when ranking website. Then again, it’s probably much higher.
Don’t try to achieve all the aspects at once, your brain will explode. The obvious complexity of SEO is often enough to scare away business owners who don’t want to take the time and effort to deal with it all. Or, they may go the other way and begin to obsess on a single ranking aspect, sure that it is key to their ultimate success! Whatever!
Some business owners are content with learning about and applying a few basic SEO strategies for their websites. You may think you know, but you don’t.
Now large companies with huge budgets may be able to deal with these complexities all at once, smaller companies can focus on slowly implementing more basics over time. The slow-and-steady cliché may not seem as mighty, but it will build your rankings and customer base over time.
Being hesitant, understandably so, of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy before-hand can help ease the pain of worry.
SEO does take time, money and determination. People, who are new to SEO, have common delusions that it is too complicated, practical, funky and can have penalties. You may learn more about SEO, if you become more relaxed and assured to use your own strategy or work closely with an agency.
With that said, SocialPoint24 is dedicated to helping you achieve your SEO success. Contact us for any questions you may have. We’re here to help.