Most folks make some serious New Year’s resolutions.
Unfortunately, by the time February rolls around, most of us have given up on them. That why I don’t make resolutions, but it doesn’t mean you don’t have too.
The problem is that as we go into the new year with the dedication to our resolution, but when we don’t see instant results, or it seems like it’s just taking too long, we convince ourselves it’s okay to forget about it and not carry out the plan.
This all too common with small businesses.
Beginning in the new year, many companies promise to work on new goals, usually, money is the main factor in doing so. Managers are looking for what actions to keep and which to discard.
The last group is assigned SEO, unfortunately.
This is due to a simple error of the nature of SEO and how it works. The group may have had a goal to increase the volume of traffic to their websites, but if it doesn’t happen overnight, the online market strategy gets ignored.
SEO takes long-term dedication, to make it done right. But the idea of waiting up to a year for satisfaction and clear results causes many small business owners to hesitate.
Many small business owners think SEO is a quick solution for their lagging business performance and have reduced SEO to only selecting a few keywords to rank for. You must monitor SEO daily.
Most do not have the time or knowhow to implement an actual SEO strategy on their own. Be sure to lay a strong basis for your online marketing by implementing clever goals.
Clever Goals for SEO
If you’ve been in business for a while, you’ve likely heard of specific, measurable, achievable, realistic and timely for SEO.
By using the same engaging method for your SEO goals instead of tossing them now that January is over.
More than not, one will join the full power of SEO by doing it the right way. SEO is not based on a given keyword to rank #1.
Let’s break em down.
Difficulty implementing and calculating the success and the improvement of an SEO strategy is what comes to mind when the goals are unclear and subjective.
Wanting to rank #1 for a certain keyword may seem specific, but as mentioned above, how will ranking #1 help achieve your business grow.
Many can rank #1 for a variety of keywords and never see any real advantage from it.
Ranking for a specific keyword is often too large and broad a goal for small and medium-sized businesses.
A better and more successful way of attempting this intimidatingly huge and vague goal is to break it down into a series of smaller, specific goals such as getting X many visitors to the website, getting X many leads, or making X many sales because of the internet marketing tactics.
Specific goals are a vital element in a business. The business must come to a consensus of these specific goals to guarantee they have a better chance of being met.
The specific goals need to be measured or they are useless.
The entire idea of ranking highly for a keyword is to increase website traffic, which will if possible lead to more sales. While getting more website traffic, many companies frequently overlook important analytics that contributed to their results.
These are questions you must ask yourself. What attracted visitors to the site? See what compelled them to buy? Which time had the most traffic? Were there any demographics of the customers who visited your site?
Narrowing down to the essentials of your analytics data can help come up with better measurable goals that will continue to improve in the upcoming years.
When it comes to SEO, there are a lot of the factors you could measure. We have come up with this list as a good place to start:
- Rank for main converting real and local keywords
- Rank for secondary level real and local keywords
- Citation flow
- Rust flow
- Trust and citation balance
- Link-building metrics
- Total links built
- Number of links from authority sites
- Number of links from relevant sites
- Real-world metrics
- Increase in real traffic
- A growing number of pages on the site that generate traffic
- Rank higher in non-branded search traffic
- Percentage increase in real conversions
- Real Impressions
Smart goals need to be measured in order to achieve them.
Achieving Your Goals
Remember the high and supercilious goal of ranking #1 for a specific keyword or search term? This is not an achievable goal in the sense of now that you’re there, you’re done. Remember that your competitors want that same place, and so it’s less about “achieving” the #1 place than it is maintaining good rankings.
So, is your SEO goal achievable? Ask yourself a few questions:
Do I have the resources to knockout these goals?
Do I understand how those goals will affect your business?
Am I in the same group as the players who currently rule the search engine results page?
Am I ready to deal with the increased traffic?
Creating an objective that is impossible will start the SEO strategy application process off on a depressing, worried and frustrating note.
Your goals should challenge you, but they should also be as well as possibility.
Making Goals a Reality
When SEO goals include targeting specific search terms that are highly competitive, you’ll have an uphill battle to fight.
Brainstorming ideas with realistic goals requires business owners to analyze and evaluate the well-being and resources of their companies.
Failure, frustration and the waste of time and resources are common results that stem from the disparity between a business goal and the insufficient resources a business must achieve that goal.
When it comes to SEO, Realistic can also mean Relevant. When searching for keywords to target, be sure they are relevant to the products you’re selling or the services you provide. You must offer relevant content when using keywords to rank higher in search engines.
When your SEO goals aren’t relevant, a key indicator is when you see a spike in web traffic, but no rise in the number of conversions.
Another goal structure is to call it Recorded. The goal is something that is realistic and has physical essentials such as being able to be recorded or studied.
The time it takes to set up, monitor, maintain and see results from SEO are more severe and takes longer to understand than other methods of marketing.
Besides having to wait, Google’s search rank algorithm is continuously changing, requiring constant monitoring and adjusting of one’s SEO strategies.
There is no magic in the timeframe for SEO success. It can take many months to a few years to see any encouraging results from SEO.
The large goals will attain a deadline or timeline if they are broken down in a detailed structure.
Having a timeframe for a goal will help one stay focused on it and will give more drive to achieve it.
The goals without deadlines or timeframes will be deferred, paused or forgotten.
Here are examples of SEO goals that have their components grouped together:
Our company will increase leads from realistic search by 25% over the next year. We will achieve this by moving our targeted keywords from the bottom of page 2 to the bottom of page 1.
Specific: The company wants to increase leads from real search by 25%.
Measurable: Rankings, real traffic and results of the goal are simply measured.
Achievable: Improved ranking is an achievable goal.
Realistic: This is a reasonable improvement to where the company already success rate in rankings.
Timeline: 1 year gives the company a deadline.
While these goals won’t create a top-performing SEO for your company, they can help you formulate a winning SEO strategy that will eventually help your inclusive business and marketing goals to succeed.