Introduction

Almost everyone uses the internet to find what they are looking for. Most of the time people are on the go and turn to their cell phone to find local businesses — on desktops and mobile devices.  With technology on the rise, SEO covers both PC and mobile internet access meaning you never miss out on a potential customer.

Importance

Local directories master the first page of many local search results.

96% of PC owners conduct local searches
46% of all Google searches are local
64% of local customers use search engines and directories as their main way to find local business
50% of local mobile searchers look for business information (like a company’s address or phone number)
78% of local mobile searches result in an offline purchase

(Source: http://www.business2community.com)

Directories

When using search engines, most of the time the first results one will see are the local results. Listing your local business on Google, Yahoo and Bing can help you rank top in local searches. Setting up your local business with each of the major search engines is easy, as well as beneficial.  You can better position your business and promote what you have to offer to local customers when they’re looking for your type of business.

Online directories including Yelp, Citysearch, Foursquare, etc. show a business’ name, address, phone number and sometimes extra information like a business description, as well as owner biography. Something extra they provide is customer reviews.  Most customers trust online business reviews.

Unlike long-standing advertising, like local newspapers, leaflets, and direct mail, etc. with local SEO there is a little-wasted prospect.  You reach potential customers when they need you — not when they don’t. This makes local SEO cost-effective for a great return on investment.

Unfortunately, over half of the businesses are not listed locally on the internet. Most online business directories are free of charge.  That leaves the door open for you to get a head start before it gets more competitive.

Conclusion

These Local Search trends are strong now and they’re only going to get stronger and more important in the future.  So take advantage of local search engine optimization and boost your business before your competitors catch on.  All local businesses, from plumbers and builders to florists and accountants, can improve their business and make more money through local SEO.   So don’t wait!

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