The difference between blackhat SEO and whitehat SEO has to do with the techniques used when trying to improve a website’s search engine ranking.
Blackhat SEO refers to techniques and strategies used to get higher search rankings and breaking search engine rules. This technique focuses on only search engines and not so much a human audience. People who are looking for quick results use Blackhat SEO. They do not care about a long-term investment. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.
Whitehat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. This technique includes using keywords, and keyword analysis, doing research, and rewriting meta tags. They are more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Be sure to include keywords naturally in headings, link anchor texts, and page titles. Furthermore, it is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines. Although creating quality content may be time-consuming, it will be well worth it in the long run.